La Royale Group’s Madelynn Loo on why the best technology in luxury is invisible

A hotel remembers how you take your coffee. A reservation that once required four emails takes thirty seconds. A member of staff already knows your preferences without needing to ask twice.

None of this feels particularly technological. It simply feels like being looked after.

For Madelynn Loo, chief executive officer of Singapore-headquartered La Royale Group, that distinction is increasingly important as technology and artificial intelligence become embedded in the luxury experience.