Group Overview
La Royale Group is an investment holding group with a portfolio across technology, entertainment and lifestyle. Founded by Joan Beaufort and headquartered in Singapore, the Group builds and backs businesses across Europe and Asia.
What connects the portfolio is not sector alone, but a consistent investment discipline. Each business has a clear role and earns its place through its strategic value, operating substance and long-term potential. La Royale takes a long-term approach to ownership, working alongside the businesses it backs and supporting them where it can add value.
The La Royale Standard
The Group takes its name from the Bugatti Type 41 La Royale, built in Molsheim, France - the hometown of our founder. Created by Ettore Bugatti in the 1920s, La Royale became a symbol of precision, ambition and lasting value. Those qualities continue to shape the standard La Royale Group brings to the businesses it builds and backs.
The name is more than a reference to an automotive icon. It reflects a long-term approach to building businesses with ambition, discipline and enduring value. From the way opportunities are assessed to the way businesses are developed, the Group looks beyond short-term performance to the quality and potential that can be built over time.
Investment Milestones
2008
Joan Beaufort founded Rainmaker, the first business that would later form part of La Royale Group’s marketing technology portfolio.
2014
Lancaster Investment is founded in Luxembourg, with investments across gaming, fintech and real estate - reflecting the Group's early diversification across sectors.
2021
Global Star Finance is acquired in London, establishing the Group’s regulated fintech presence through a licensed electronic money institution.
2023
La Royale Investments is established in Singapore.
2025
La Royale Investments is rebranded as La Royale Group, reflecting its evolution into a unified investment holding group.
Our Mission
At La Royale Group, we believe the future belongs to those who move with intention.
Our vision is to set the global standard for thoughtful innovation - not just by disrupting industries, but by enabling companies to do so with clarity, confidence, and care. We don’t just invest, we empower. Across sectors and geographies, we support category-defining companies through deep expertise, strategic insight, and purposeful technology.
Everything we do is designed for long-term impact. Whether it’s unlocking new growth, creating entirely new models, or refining what already works - we do it with rigor, creativity, and passion.
Our Values
La Royale Group operates around key values developed and shaped by our team.
Agility in our DNA
We stay flexible and ready to adapt. We tackle problems with a solution-focused mindset and keep a positive attitude no matter the change or challenge.
Driven by Ambition
We dream big and execute with intention. We work hard, lead with heart, and lift others as we go. Ambition drives us, grit sustains us, and generosity is how we show up for our clients, our teams, and our mission.
Work Clean & Smart
We do the right thing for our customers, clients and investors, keeping processes efficient, and focusing on data and user insights to drive our decisions.
Build with Heart
We care about the impact our portfolio businesses create and the people they serve. We are committed to providing strategic guidance and fostering a culture of excellence. Our approach is guided by shared goals and a focus on achieving long-term success.
One Team
We believe in open respectful communication and the strength of diverse multicultural teams to achieve success. We support each other, celebrate wins, and create a safe space for differing perspectives - building unity and sense of belonging.