Our Story

Our Journey So Far

La Royale Group was established in 2023 consisting of a portfolio of businesses across gaming tech, fintech, marketing, and real estate, with the earliest business founded by Joan Beaufort in 2014.

Together, our mission is to set the global standard for thoughtful innovation. We don’t just invest—we build. Everything we do is designed for long-term impact. We scale category-defining companies through deep expertise, disciplined execution, and purposeful technology across sectors.

The Story Behind The Name:
La Royale

The name of our Group, La Royale, is a deliberate nod to one of the most iconic expressions of vision and craftsmanship: the Bugatti Type 41 La Royale. Created in the 1920s by Ettore Bugatti in Molsheim, France—also the hometown of our founder, Joan Beaufort—the La Royale was more than just a vehicle. It was a symbol of precision, ambition, and timeless elegance. A vehicle that was unparalleled in its performance and quality, made for those who defined excellence.

Much like its namesake, La Royale Group stands for bold vision and enduring value. We pay homage to a legacy that spans generations and reflects our long-term commitment to exceptional standards. The importance of Molsheim runs deep, as the birthplace of the original La Royale and hometown of our founder. We continue to honour that connection by actively supporting business and community development in the region.

Our name goes beyond a reference to an automotive legend. It reflects the values that define us: rooted in heritage, driven by passion, and focused on lasting impact for the future.

The History Of La Royale Group

2008

Joan Beaufort founded Rainmaker, a digital marketing agency.

2014

Originally named Lancaster Investment, it was founded by Joan Beaufort, Luxembourg-based and operated across three sectors—gaming investments, fintech investments, and real estate investments.

2015

Joan Beaufort founded SwarmiZ SL, a Spanish digital advertising agency focused on insurance and credit segments. Celesta, a SaaS gaming tech platform was acquired.

2016

Joan Beaufort founded Rainmaker Spain (formerly Lancaster Solutions), an agency supporting startups across IT development, communications, accounting, legal, and other services.

2021

Global Star Finance, a London-based fintech company, was acquired. The Payments Factory is an electronic money institution licensed by Global Star Finance, and became another portfolio company.

2023

La Royale Investments was established. Quanta, a B2B gaming tech platform was founded in 2023 and acquired.

2025

The group was renamed La Royale Group as part of a wider company rebrand.

Built By Experts, Driven By Vision

A global team of 150+ professionals, scaling with intention and expertise.

Meet The Team