{"id":105852,"date":"2026-02-09T01:44:10","date_gmt":"2026-02-09T01:44:10","guid":{"rendered":"https:\/\/laroyale.com\/ou-en-seront-les-start-ups-technologiques-grand-public-en-2026\/"},"modified":"2026-02-10T01:41:40","modified_gmt":"2026-02-10T01:41:40","slug":"ou-en-seront-les-start-ups-technologiques-grand-public-en-2026","status":"publish","type":"post","link":"https:\/\/laroyale.com\/fr\/ou-en-seront-les-start-ups-technologiques-grand-public-en-2026\/","title":{"rendered":"O\u00f9 en seront les start-ups technologiques grand public en 2026 ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"105852\" class=\"elementor elementor-105852 elementor-105823\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-fa77958 e-flex e-con-boxed e-con e-parent\" data-id=\"fa77958\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388e49c elementor-widget elementor-widget-wd_text_block\" data-id=\"388e49c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><span style=\"font-weight: 400;\">En 2024, le financement mondial des entreprises a atteint 314 milliards de dollars, dont plus d'un tiers a \u00e9t\u00e9 investi dans les start-ups sp\u00e9cialis\u00e9es dans l'IA. Cette dynamique s'est poursuivie en 2025, avec un total de 205 milliards de dollars lev\u00e9s, en partie gr\u00e2ce \u00e0 deux des plus importants financements jamais enregistr\u00e9s : 14,3 milliards de dollars pour Scale AI au deuxi\u00e8me trimestre et 40 milliards de dollars pour OpenAI au premier trimestre.  <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b77ae elementor-widget elementor-widget-wd_text_block\" data-id=\"07b77ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<em><span style=\"font-weight: 400;\">[Source: <\/span><a target=\"_blank\" href=\"https:\/\/news.crunchbase.com\/venture\/global-funding-data-analysis-ai-eoy-2024\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Crunchbase Global<\/span> <span style=\"text-decoration: underline;\">Funding Analysis<\/span><\/span><\/a><span style=\"font-weight: 400;\">]<\/span><\/em>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-a830f2e e-flex e-con-boxed e-con e-parent\" data-id=\"a830f2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44e4453 elementor-widget elementor-widget-wd_text_block\" data-id=\"44e4453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 l'avenir, le financement en 2026 devrait rester concentr\u00e9 sur les infrastructures d'IA, la robotique et les technologies de d\u00e9fense, tout en diminuant dans les domaines des technologies climatiques, de la cryptographie et des entreprises SaaS verticales sans diff\u00e9renciation claire en mati\u00e8re d'IA.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6edd295 elementor-widget elementor-widget-wd_text_block\" data-id=\"6edd295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<i><span style=\"font-weight: 400;\">[Source: <\/span><\/i><a href=\"https:\/\/news.crunchbase.com\/venture\/crunchbase-predicts-vcs-expect-more-funding-ai-ipo-ma-2026-forecast\/\" target=\"_blank\"><i><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Crunchbase<\/span><\/span><\/i><\/a><i><span style=\"font-weight: 400;\">]<\/span><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-5ceaace e-flex e-con-boxed e-con e-parent\" data-id=\"5ceaace\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a8f9c elementor-widget elementor-widget-wd_text_block\" data-id=\"79a8f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><span style=\"font-weight: 400;\">L'IA ne ralentit clairement pas. Cependant, les premiers indicateurs sugg\u00e8rent que les technologies grand public pourraient revenir sur le devant de la sc\u00e8ne en 2026. <\/span><\/p><p><span style=\"font-weight: 400;\">Depuis 2022, les start-ups sp\u00e9cialis\u00e9es dans les technologies grand public sont confront\u00e9es \u00e0 un ralentissement durable. La hausse de l'inflation et la volatilit\u00e9 macro\u00e9conomique ont affaibli la confiance des consommateurs, ce qui a conduit de nombreuses soci\u00e9t\u00e9s de capital-risque \u00e0 remettre en question le pouvoir d'achat \u00e0 long terme et \u00e0 d\u00e9prioriser les paris ax\u00e9s sur les consommateurs. <\/span><\/p><p><span style=\"font-weight: 400;\">Mais dans le contexte \u00e9conomique actuel, les produits technologiques grand public peuvent \u00eatre adopt\u00e9s plus rapidement, se d\u00e9velopper plus efficacement et d\u00e9montrer plus t\u00f4t leur ad\u00e9quation au march\u00e9, en particulier lorsque les cycles d'adoption sont courts et que la distribution est avant tout num\u00e9rique.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Les principales plateformes d'IA s'adaptent d\u00e9j\u00e0 \u00e0 cette \u00e9volution. Fin 2025, OpenAI a introduit des int\u00e9grations dans l'application ChatGPT qui permettent aux utilisateurs d'effectuer des t\u00e2ches concr\u00e8tes, orient\u00e9es vers le consommateur, directement via l'interface, notamment : <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9bf03 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0d9bf03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faire ses achats chez Target <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00e9servation de voyages via Expedia<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cr\u00e9er une liste de lecture avec Spotify<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">V\u00e9rifier le march\u00e9 immobilier gr\u00e2ce \u00e0 Zillow <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4edfeb elementor-widget elementor-widget-wd_text_block\" data-id=\"b4edfeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<i><span style=\"font-weight: 400;\">[Source: <\/span><\/i><a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2026\/01\/08\/why-this-vc-thinks-2026-will-be-the-year-of-the-consumer\/\"><i><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">TechCrunch<\/span><\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/openai.com\/index\/introducing-apps-in-chatgpt\/\"><i><span style=\"font-weight: 400;\">OpenAI<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\">] <\/span><\/i> \n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-85dad53 e-flex e-con-boxed e-con e-parent\" data-id=\"85dad53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f58a10 elementor-widget elementor-widget-wd_text_block\" data-id=\"7f58a10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><span style=\"font-weight: 400;\">L'\u00e9cosyst\u00e8me plus large des start-ups ax\u00e9es sur les consommateurs et les march\u00e9s a fait preuve de r\u00e9silience tout au long de l'ann\u00e9e 2025. Alors que le commerce de d\u00e9tail traditionnel poursuit son \u00e9volution num\u00e9rique, certaines soci\u00e9t\u00e9s de capital-risque et certains investisseurs providentiels sont rest\u00e9s actifs dans le soutien aux entreprises de consommation de nouvelle g\u00e9n\u00e9ration. <\/span><\/p><p><span style=\"font-weight: 400;\">Au cours du seul premier trimestre 2025, 800 millions de dollars ont \u00e9t\u00e9 lev\u00e9s dans le cadre de 111 transactions impliquant des start-ups du secteur de la consommation, ce qui t\u00e9moigne d'un niveau d'investissement plus s\u00e9lectif mais soutenu dans un contexte difficile marqu\u00e9 par l'incertitude tarifaire et l'\u00e9volution des comportements d'achat des consommateurs.<\/span><\/p><p><span style=\"font-weight: 400;\">Les habitudes de recherche et les d\u00e9cisions d'achat des consommateurs \u00e9voluent \u00e9galement. Des applications telles que TikTok et Instagram sont devenues des facteurs cl\u00e9s dans les d\u00e9cisions d'achat, tandis que les recommandations authentiques provenant de communaut\u00e9s de niche et d'influenceurs surpassent de plus en plus les approches marketing traditionnelles. <\/span><\/p><p><span style=\"font-weight: 400;\">L'IA red\u00e9finit \u00e9galement les attentes envers les start-ups grand public. \u00ab L'IA a plac\u00e9 la barre plus haut : les fondateurs peuvent d\u00e9sormais accomplir davantage avec des \u00e9quipes plus r\u00e9duites, ce qui augmente les attentes en mati\u00e8re de MVP \u00bb, explique Rachel Springate, associ\u00e9e fondatrice chez Muse Capital, une soci\u00e9t\u00e9 de capital-risque qui soutient principalement les start-ups technologiques grand public en phase de d\u00e9marrage. \u00ab Les investisseurs veulent voir des r\u00e9sultats plus rapidement. \u00bb   <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17a7cf elementor-widget elementor-widget-wd_text_block\" data-id=\"b17a7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<i><span style=\"font-weight: 400;\">[Source: <\/span><\/i><span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/qubit.capital\/blog\/top-investors-backing-consumer-marketplace-startups\"><i><span style=\"font-weight: 400;\">Qubit<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/carta.com\/data\/industry-spotlight-consumer-q1-2025\/\"><i><span style=\"font-weight: 400;\">Carta<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\">]<\/span><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-a0b5e79 e-flex e-con-boxed e-con e-parent\" data-id=\"a0b5e79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f55ac29 elementor-widget elementor-widget-wd_text_block\" data-id=\"f55ac29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><span style=\"font-weight: 400;\">Une r\u00e9ponse \u00e9mergente \u00e0 ces pressions est la convergence entre les technologies grand public et l'IA. \u00c0 l'instar de l'\u00e8re des dot-com, le cycle d'investissement actuel dans l'IA s'est rapidement acc\u00e9l\u00e9r\u00e9. En janvier 2026, le march\u00e9 de l'IA \u00e9tait estim\u00e9 \u00e0 2 520 milliards de dollars, soit une croissance de 44 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente.  <\/span><\/p><p><span style=\"font-weight: 400;\">Cela soul\u00e8ve une question plus large : s'agit-il d'une bulle sp\u00e9culative autour de l'IA ou d'un d\u00e9calage entre les investissements et les r\u00e9sultats concrets ? Alors que des capitaux importants sont investis dans l'IA, la conversion de ces investissements en r\u00e9sultats tangibles et concrets est souvent \u00e0 la tra\u00eene par rapport au d\u00e9ploiement et au battage m\u00e9diatique. <\/span><\/p><p><span style=\"font-weight: 400;\">Pour combler cet \u00e9cart, il faut trouver un \u00e9quilibre entre le financement des infrastructures et l'investissement dans les talents, entre les capacit\u00e9s techniques et les besoins r\u00e9els des consommateurs. Le succ\u00e8s d\u00e9pend de plus en plus de l'utilisation de l'IA pour soutenir la distribution, l'engagement social, la pr\u00e9vision de la demande et les strat\u00e9gies de tarification, plut\u00f4t que de la consid\u00e9rer comme une fin en soi. <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9b8ce elementor-widget elementor-widget-wd_text_block\" data-id=\"eb9b8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<i><span style=\"font-weight: 400;\">[Source: <\/span><\/i><span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/gilpress\/2026\/02\/01\/the-state-of-the-252-trillion-ai-bubble-january-2026\/\"><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/www.weforum.org\/stories\/2026\/01\/ai-bubble-value-gap\/\"><i><span style=\"font-weight: 400;\">World Economic Forum<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\">]<\/span><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-8dfb3f6 e-flex e-con-boxed e-con e-parent\" data-id=\"8dfb3f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07823d8 elementor-widget elementor-widget-wd_text_block\" data-id=\"07823d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><span style=\"font-weight: 400;\">Comme le fait remarquer Ines Haaga, directrice des perspectives strat\u00e9giques mondiales chez Nielsen : \u00ab Le succ\u00e8s sourira aux start-ups et aux marques \u00e9tablies qui sauront s'adapter rapidement tout en alignant leurs prix, leurs innovations et leur exp\u00e9rience sur les r\u00e9gions o\u00f9 la demande est en hausse et o\u00f9 les budgets sont importants. \u00bb<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773c1a0 elementor-widget elementor-widget-wd_text_block\" data-id=\"773c1a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<i><span style=\"font-weight: 400;\">[Source: <\/span><\/i><span style=\"text-decoration: underline;\"><a target=\"_blank\" href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2026\/consumer-tech-market-growth-estimate-2026\/\"><i><span style=\"font-weight: 400;\">Nielsen<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\">]<\/span><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En 2024, le financement mondial des entreprises a atteint 314 milliards de dollars, dont plus d&rsquo;un tiers a \u00e9t\u00e9 investi<\/p>\n","protected":false},"author":1,"featured_media":105830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,95],"tags":[],"class_list":["post-105852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O\u00f9 en seront les start-ups technologiques grand public en 2026 ? 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