Rethinking Marketing ROI in the AI Era
For years, marketing return on investment (ROI) followed a simple formula: spend, clicks, conversions. But as AI evolves from basic cha...
Insights
Foreign Investment in ASEAN: Stability Amid Shifting Global Capital Flows
Despite trade tensions and policy uncertainties, foreign direct investment (FDI) into Southeast Asia still remains stable. In 2024, ASE...
How Embedded Payments Are Reshaping Customer Journeys
Seamless. Instant. Invisible. These are the baseline expectations of today’s consumers when it comes to payments. What was once a disti...
Using AI to Support Sustainable Investment
Artificial intelligence (AI) is emerging as a powerful enabler in the transition to a more sustainable economy. By enhancing the way in...
Fintech in 2025: Emerging Themes and Strategic Implications
The future of fintech is entering a new phase, driven by accelerated AI adoption, evolving regulatory frameworks, and rising customer e...